Thursday, 19 January 2012

Product innovation


“A product innovation is the introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses. This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics.” (http://stats.oecd.org/glossary/detail.asp?ID=6868)

This innovation has introduced products we use every day, often the same way we used their predecessors.
Our new flat screen, high definition 30-inch television, which replaced our old boxy television with the ariel hung up on the wall behind it, is an example of product innovation.

The first flat screen television was released in 1998 by Phillips (http://tech.uk.msn.com/features/photos.aspx?cp-documentid=155233669&page=5).
However, t
he very first prototype for a plasma display monitor was invented in July 1964 at the University of Illinois by professors Donald Bitzer and Gene Slottow, and then graduate student Robert Willson. (http://inventors.about.com/od/pstartinventions/a/plasmaTV.htm).

Here again is the distinction of Invention and Innovation, by looking at something that already exists, companies who have the technology today, innovatively altered the prototype to add value and desirability to the product. Initially I thought the flat screen television released in 1998 was revolutionary innovation, but it is in fact an Evolutionary Innovation.






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